Business communication

Businesses depend on making themselves understood and building credibility, both among internal and external stakeholders. Leadership communication, change management and exec positioning are often central. Good financial communication is crucial for achieving trust in the capital markets. The goal is always the same; to operationalise a business strategy so that it achieves its goals, both internally and externally. Our experience extends from restructuring processes in the public sector to management changes in large enterprises. Within the field of business communication, we offer, among other things:

  • Leadership profiling and coaching
  • Change management
  • Stakeholder analysis
  • Reputation analysis
  • Communication strategy
  • Preparation of annual report
  • Presentation techniques and media training
  • Internal communication, strategy and operational measures
  • Management communication
  • Identity and culture building
  • Strategic advice

Business development

The only predictable thing is that there will be changes. WergelandApenes is registered as management consultants. We have extensive experience in both developing strategies and implementing them. Some of our most exciting deliveries have been future scenarios with decades of perspective. For some, this is too long a horizon, but for large parts of public enterprises and many who work in infrastructure, you need really long perspectives to succeed in making or preparing changes in time. We are used to collaborating with other professional environments and get the best results in good collaboration with the client. We offer:

  • Insight and analysis
  • Scenario planning
  • Business plans
  • Implementation
  • All operational services covered by other subject areas

Crisis counseling

Exercises, plans and systems make an organization robust in the face of a crisis. We have experience from more than 150 crisis exercises and crisis plans, and we have assisted customers in more than 100 real crises. In addition, we have one of Europe's most experienced crisis teams available 24 hours a day. Within the field of crisis counseling, we offer, among other things:

  • Contingency and crisis plan
  • Risk dialogue / analysis
  • Ongoing crisis assistance
  • 24/7 emergency preparedness
  • Media monitoring and reporting
  • Crisis exercise
  • Crisis follow-up
  • Crisis communication in social media


Public relations and marketing are classic communication crafts. A good story has both substance and relevance, and is told to those who should hear it. We make good stories and good communication every day. Within PR, we offer, among other things:

  • PR plan and strategy
  • Content production and content marketing
  • Media analysis and media monitoring
  • Media training and message training
  • Media rig and media contact
  • Brand platform development
  • Brand building
  • Operational implementation of PR plan and strategy

Political communication and societal influence

We enable our clients to achieve their goals towards society, administration and politics. Within the field of social contact/political communication/social influence, we offer, among other things:

  • Overview of relations
  • Stakeholder mapping
  • Opinion poll
  • Reputation survey
  • Political analysis and study
  • Strategy development
  • Information and attitude campaign
  • Operation of secretariat
  • Corporate Social Responsibility
  • Debate and media training

Media training and presentation techniques

Training is crucial when meeting with the media, a large or small audience, on physical or digital stages. We build knowledge, understanding and skills, supported by practical training. We tailor courses, lectures and individual coaching according to the client's needs. The goal is for the individual to feel increased competence, security and commitment in meeting with the outside world. We have carried out more than 200 media trainings in recent years and have also participated in Folkeopplysningen on NRK as experts in media training. We offer:

  • Media training
  • Message development
  • Tools for good storytelling
  • Understanding rhetoric
  • Presentation technique in a physical format
  • Presentation technique in a digital format
  • How to use presentation tools
  • Research messaging

Digital communication

We assist with the development of strategies and plans, produce content and strengthen the company's visibility in digital surfaces. Within digital communication, we offer, among other things:

  • Digital strategy
  • Strategy for social media and operational implementation of measures
  • 24-hour operation
  • Content production
  • Content marketing and advertising
  • Search engine optimization of web pages and text
  • Video production
  • Project management when implementing new, digital channels


For a campaign to be effective, have effect and change attitudes and behavior, thorough preparation and focus on message development and target group segmentation is required. Creative measures are also essential to create a good campaign and bring it to life. We contribute with strategy development, consulting and project management to ensure that a campaign is effective. Within the field of campaigns, we offer, among other things:

  • Insight into target groups and channel selection
  • Situation analysis
  • Goal setting and target group segmentation
  • Concept and idea development
  • Production of campaign elements
  • Implementation of campaign measures
  • Pre- and post-testing
  • Performance measurement
  • Project management